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Hubbco Racing Products joins I-96 Speedway

Lake Odessa, MI, Hubbco Racing Products is excited to join I-96 Speedway as the IMCA Modified class sponsor for the 2025 Racing Season. Do you know what Hubbco is all about? Learn more below.

Hubbco is a metal fabrication and product design company built on the grit and vision of American racing—and it’s run by one guy who lives and breathes it. Based in Wyoming, Michigan, Hubbco is the one-man shop of Luke Hubbell, a fabricator, racer, and manufacturing engineer who grew up between the fields and the garage. With roots in farming and dirt track racing, and a degree in Manufacturing Engineering from Ferris State University, every product that comes out of Hubbco is grounded in real-world problem solving and a deep respect for hard work. What started as a way to fix the things breaking on my own race car has turned into a full-time operation supporting racers across the country. From the Tall Boy pit lift to body tools and beyond, everything is designed to be simple, tough, and effective, with no fluff.

I don’t have a big team or a flashy headquarters—just a shop full of ideas, tools, and a commitment to making better gear for racers. The knowledge I picked up on the farm, at the track, and in school all comes together in every product I make. I know what it’s like to bust your knuckles on junk tools or waste time fighting parts that should’ve just worked. That’s why I design with purpose, build with pride, and back everything with integrity. My focus is always on building solutions that are as smart as they are strong and earn their keep on race day.

More than just metal, Hubbco is fueled by the same competitive fire that drives racers across the country. This isn’t about mass production—it’s about passion, precision, and pride in doing things the right way. Whether you’re chasing a win on Saturday night or trying to make your pit crew’s life easier, Hubbco is here to help you get it done. Because when it comes to racing, farming, or fabricating, cutting corners just isn’t how I was raised.

Thank you for joining I-96 Speedway and supporting local racing!

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